With more than 600 million LinkedIn users in more than 200 countries across the world, LinkedIn hosts one of the largest databases and communities for professional/career insights and opportunities. 

LinkedIn connects people and businesses, and it facilitates their conversations around industries, trends, management techniques, and much more. LinkedIn, to many of us, is known as a platform where B2B discussions take place. 

Now, more than ever, any business can benefit from maintaining a LinkedIn presence. 

With this all in mind, we are going to jump into how your small business can use this guide to maximize your LinkedIn performance.

Why You Should Use LinkedIn for Your Small Business

While there are many reasons why you should use LinkedIn for your small business, we are going to go over the top four reasons. 

The first reason you should use LinkedIn for your small business is so you can position yourself and your company as experts in your field. You can establish your expertise by sharing and publishing content relating to your industry and current trends within that space. 

The second reason why your business should be on LinkedIn is so you can shine a light on and highlight the services, products, and events you offer. You can also differentiate yourself in the process by using your voice and branding to stand out from your competitors. 

The third reason why your business should use LinkedIn as a social media platform is that it can act as a knowledge base where people can ask you questions or get the answers they are seeking. 

The fourth and last reason to use LinkedIn-- attracting and recruiting talent, which can be done through showcasing the talent, products, and services that set you apart from your competitors. 

When it comes down to it, having a LinkedIn profile for your company can create a space for you to stand out among the faces of your competitors, while also sharing valuable content and resources with your audience.

How LinkedIn can Benefit Your Small Business 

LinkedIn can offer many benefits beyond just being a platform where you can connect with other professionals within your industry. 

LinkedIn can offer  lead generation, such as opening the doors for networking and potential new clients. 

Another benefit LinkedIn can offer to your small business is boosting your brand exposure, whether people are searching for your company on Google or on LinkedIn. 

Next, LinkedIn offers the benefit of creating a greater sense of trust among your audience, especially through LinkedIn’s “Recommendations” feature. With the recommendations feature, your past customers can leave recommendations, which can help generate more leads and sales. 

Another way you can build trust among your audience  is by displaying and sharing your accomplishments, which can further solidify your reputation as a business and the services you have to offer. 

And, if you are in business to generate more leads or sales, you can use LinkedIn’s in-depth group of search options to hone in on your target audience. 

The last, but not least, important benefit of LinkedIn for your small business is the community itself. LinkedIn is a community of professionals within your industry who are looking for ways to grow their business, too.

While we live in a world of connections, connecting and using LinkedIn for your small business not only allows you to connect with those within your industry, but also functions as a platform where you can further leverage what you offer as a company. 

For more resources for your Small Business LinkedIn Profile, go to https://business.linkedin.com/grow/resources.

Start Stepping up Your Small Business LinkedIn 

When you create or update your small business profile on LinkedIn, follow the step-by-step guide below to ensure you are curating or maintaining your LinkedIn profile. By following this guide, you can optimize your profile and consistently share invaluable and relevant content. 

Going through this guide won’t only help you setup or touch up your profile, but it will also help you grow your presence in your industry and to reach your intended audience.