Let’s jump into the insights you will need to keep up with the Joneses, aka the ever changing landscape of the Internet. 

As Fall is in full swing, there is something you will need to keep in mind other than sweater weather and pumpkin spice lattes-- Mary Meeker’s 2019 Internet Trends Report. 

Never heard of Mary Meeker? 

Mary Meeker is often considered the “Queen of the Internet,” because for the last 24 years Meeker has a set a steady foundation for what trends people can anticipate in marketing, stocks, purchasing, and Internet usage. Meeker has also had a hand in the steady success of following stocks, such as Microsoft, Amazon, eBay, and Google. So taking her advice is key in what trends you should expect in marketing, stocks, and Internet usage. 

Here’s Mary Meeker’s 2019 Internet Trends R

Since Mary Meeker first delivered her Internet Trends Report in 1995, it has been jam packed with observations on how the Internet and consumer behaviors are shifting. And one of the most startling data points from this year’s report is more than 25% of U.S. adults now describe themselves as “almost constantly online.” 

While this entire report is 333 pages, we pulled the top highlights of this year’s trends report, such as advertising spending, device use, gaming trends, and much more. 

First, to no surprise, e-commerce sales are trending upwards, which means more and more people are seeing value in researching, finding, and purchasing products online as opposed to physical stores. So if you are a local company or not, you will want to make all your products available online. 

Secondly, consumers are spending more time on their mobile devices than spending time watching television, which means brands are investing more on mobile advertising for those impressions and clicks. 

For this reason alone, you will want to make sure your site is well-optimized for mobile users. As a result of businesses spending more money on mobile advertising, businesses are seeing a rise in the cost it takes to gain a new customer. This is starting to become a problem, since the acquisition cost could soon surpass the lifetime value of the customer, which means companies will be in the negative as a result of spending more money to gain a customer. 

But there are other a business can attract new paying customers outside of just paid digital advertising, such as a freemium product and customer recommendations. Also, images are having a stronger pull in how we interact online, so show don’t tell, and also don’t forget to use alt text for your images, so Google can understand the needed contextual clues. 

And, last but not least, collect and use data with purpose. By taking all these highlights of trends into consideration, you will be able to not only boost your bottom line but your customer experience too. 

How You Can Apply This Trend Report to Your Industry 

Now you have all the highlights of these top trends from Meeker’s 2019 report, you will want to use these trends to better understand your business and audience. 

By having a grasp on these trends of mobile usage growing, new types of digital usage are emerging, how customer acquisition costs are rising, and much more, you will be able to keep your business on the right track to leveraging your company’s success. 

From the 2019 trend report, look into how your company can boost its online presence, since the majority of your customers are online, as well as how your marketing can look beyond standard advertising. 

If you want to connect with tech-driven consumers more efficiently and effectively, use social media and e-commerce to expand your reach. You will also want to use technology as a platform to improve your customer experience, and also improve the actions you take from the data you collect. 

By gaining insight from each of Meeker’s findings, you will have a better grasp on what your consumers are expecting and how you can keep up with tech trends.