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Many of you may have links to your site, but do you know whether they are good or not? If you do not know the answer right on the spot, that’s alright. Together we are going to learn what makes a good link, and also how you can use those links to power up your rankings.
First, what does a good link look like? Well, a good link should signal someone visiting your site to share your link with other people. Also, a good link should tie in with what your company does. Keeping in mind that links can influence your search performance for better or worse.
To build a good link, you will want to focus on making that link relevant. Also, trustworthiness is another factor that makes a good link. While you may not find this necessary, links that promote your website are good for driving traffic to your site.
Something you may want to consider if you are in a niche market is having more inbound links. Reason being, inbound links help customers find your site through other websites. And the more inbound links you have, the higher your site will likely be ranked by search engines
Simply put, if you rely on your website for your business, you cannot entirely ignore link building because the number of backlinks you have is immensely important for your organic rankings. When people come to your site through a link, they are looking to have a question answered or for the product they want. The more backlinks you have the more trustworthy you are to those visiting your site.
Some tips to keep in mind when building good links are:
Read “17 of the Best Ways to Build Good Links Today”
There are many metrics associated with links that you should be aware of. First, you should look at your domain strength since it shows the overall strength of the quality of links you have on your site. A good tool to use to judge the strength of your domain is PageRank since it is based on the number and quality of links pointing to a web page. On top of this, you will want to consider page strength so you do not waste your time trying to acquire a link.
Another thing you will want to keep in mind is anchor text, since it gives Google an indication of the subject matter of the page being linked to, as part of its ranking algorithms. But one of the most powerful ranking signals to Google is linking root domains (number of distinct domains that link to your site).
On the other hand, Google’s John Mueller pointed out how the role of links has been shrinking. Mueller emphasized how Google uses many signals for ranking, not just links. For instance, if you live in an area where many of the sites are not linking a lot, Google will use other signals to evaluate whether or not your site is worthwhile people visiting it. Ultimately, Google recognizes the importance of links, but also takes into account that in some areas (or for some business types) links may not be how they drive traffic to their site, or bring customers through their doors.
Links, along with content, remain some of the top factors in how Google ranks your site among your competitors. A few things you will want to remember when building your links are link quality, anchor text, and the number of quality links you have on your site.
Read “Learn the Basics of Quality Link Building for SEO”
While links are important, they are not the end all be all of your site’s success. First of all, you links should promote your site but not be spammy. Links should help your site’s visitors find the content that is of relevance to them on your site. And, once your content is found, links aren’t critical since Google has already started to crawl and index the content on your site.
If you never link to a site or nobody ever links to your site, then people may have a hard time seeing that your site ever exists.
Keep in mind that you do not need to spend all your time in building links to boost your rankings, but you will want to focus on how you can build a great overall user experience. You could have many links on your site and have it optimized, but Google cares more about how users interact with your site.
Google looks at the search result of relevance, such as taking your site’s click-through rate (CTR), bounce rate, and the time a user spends on your site into account. Ultimately, a site with an awesome user experience will do well in the long run, and in the rankings, too.
Something to keep in mind while you are building links is that not all links are created equal, since Google uses many indicators as to what makes a good link.
Read “All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Link”
Link building is a great way to drive traffic to your site. Not only can link building increase SEO ranking, but it can also offer your business many benefits.
The first benefit link building can offer you is driving referral traffic to your site.
Secondly, link building can help with your brand’s visibility through your content (or links) being shared by various sites.
Next, link building benefits your business in building your trustworthy and credibility with your intended audience.
Link building can also help you build relationships with those within your industry, as well as help in establishing you as an authority in your niche. At the end of the day, sensible link building is overall beneficial to you as a company. No matter if you have short term or long term goals when it comes to your business, you should really get to building some good links so you solidify the foundation of your business.
Read “Link Building Benefits and Tips”
Building a good link can help your business be successful in many ways, especially when it comes to your SEO performance. Building a good link involves many metrics as you can see, but focusing on the quality of the link you build should be your first priority. So if your site is suffering from a lack of traffic or simply not cutting it, then get going on building some good links.
Here are just some of many tactics you can refer to when building links:
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