Are you currently leveraging your Google My Business (GMB), or did you just set up your GMB and let it sit? 

Whether you answered yes or no to either of these, we will walk through together on how you can boost your Google My Business profile, as well as the tools you can use to give you a leg up on competitors in your space. 

Now let’s jump into the tools you can use when it comes to boosting your Google My Business profile. 

Read our Recent Blog post on: “Rising Above the Competition: How to Take Your Google My Business Listing to the Top” 

Let's get in the holly jolly spirit with creating a content strategy for you this holiday season. Our gift to you this season is helping you create a successful holiday content strategy. 

As you prepare to get stuffed full of holiday goodies and spirit, you can also load up on a content calendar full of holiday-ready ideas. And, if you choose not to plan out your content calendar strategically, you may be left feeling like Ebenezer Scrooge when it comes to your holiday content strategy. 

Simply put, it is never too early to start planning your content out. So whether it is Black Friday, Hanukkah, Christmas, or New Years, each holiday presents you with an opportunity to rise above your competitors and bank in on that holiday traffic. 

Level up this holiday season with a content game plan, so you won’t be stressing but rather enjoying time spent with loved ones. Now let’s get started on a holiday advent content calendar of your own.

With Halloween festivities in full swing, you may be stocking up on candy for trick-or-treaters or putting the last touches on your Halloween costumes. So, in the spirit of Halloween, let’s creep it real and go over the six spooky search engine optimization (SEO) strategies to avoid. 

2019 will soon come to a close and 2020 will be here before you know it. With 2020 right around the corner, you should be thinking about how you can curate your content for 2020, so you are not left scrambling to create content once the new year begins. 

Let’s jump into the insights you will need to keep up with the Joneses, aka the ever changing landscape of the Internet. 

As Fall is in full swing, there is something you will need to keep in mind other than sweater weather and pumpkin spice lattes-- Mary Meeker’s 2019 Internet Trends Report. 

Never heard of Mary Meeker? 

Mary Meeker is often considered the “Queen of the Internet,” because for the last 24 years Meeker has a set a steady foundation for what trends people can anticipate in marketing, stocks, purchasing, and Internet usage. Meeker has also had a hand in the steady success of following stocks, such as Microsoft, Amazon, eBay, and Google. So taking her advice is key in what trends you should expect in marketing, stocks, and Internet usage. 

Here’s Mary Meeker’s 2019 Internet Trends R

While we may not be thinking about it, the color of the things we see affects our emotions. Color is a powerful communication tool and can be used to signal someone to take an action, incite physiological reactions, and even influence your mood. And in web design, we see how color is as important or even more than the written content or other various web design elements. 

But there is a psychology behind color in that your hypothalamus sees a color then send signals to your adrenal glands that, in turn, signal the release of hormones. These hormones can cause fluctuations in your mood, influence emotion, or cause a resulting behavior. 

So choosing the right color can help you not only aesthetically look put together, but also cause people to engage and take action on your site. Simply put,

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

We are in the tail end of Summer with Fall on the horizon. But, before you know it, Fall will be here, the leaves will turn color, and autumn will be in full swing here in Boise, and you will be drinking apple cider or pumpkin spice flavored beverages. 

For you, this will be the perfect time of year for you to start anew with not only the seasons, but your website, too. Together, we will walk hand in hand through this new season of reasons you should consider beefing up your online marketing  efforts. 

Here are five things you can do to make sure your online marketing efforts come to fruition this fall.

Creating content nowadays is not simply typing out words on a keyboard, but more about the  things you can do to get your content visible in Google’s eyes. Reason being, Google looks at your content and decides how it will rank among other websites that feature similar content.

Site speed should be a main focus when it comes to your website, since slow site speeds kills your business’s bottom line. When users are stuck looking at their watch while waiting for a site to load, they tend to abandon ship. And when that user leaves your website, they are bound to go looking for a similar service or product elsewhere. 

If you aren't thrilled about the prospect of users leaving your website because it's slow, then you will want to stick around and take these seven steps to speed up your site’s speed and boost business in the process.